Evaluation Question 3 - Ryan Oldham

The target audience for our horror film would be young adults and older teenagers, around the age of 15-30 years old. I know this as the most frequent age of people that go to the cinema to see horror films fit into this age bracket, the youngest anyone would be able to see the film would have to start at 15 as this is the age rating that we agree'd to give the film. An example of other films that we looked at that had a suitable 15 rating would be Poltergeist and The Grudge. 
















This bar chart shows the ratings for The Grudge and the frequency of people who went to see the film. Typically, the under 18's rated the film higher than people older however there was a lot less people seeing it (518) as opposed to people aged 18-29 (23,154). The gender seemed to be more popular in males however the figures were still relatively balanced.

The dominant ideology shows people aged 15-30 are often a lot more adventurous and take more risks than people older than this age bracket, resulting in them being the main target audience for the films as they are the ones who are willing to push their limits and sit through the high tension within a horror film. The majority of the male audience are thought to watch horror films as one of the main conventions is the victim being a desirable young female role that will keep their attention. This can be seen in films such as The Ring, an example is the picture to the left.

We will use this information to our advantages by basing many of the conventions around this age group. An example of this would be that we are going to use a female of the same age as the audience for the victim role. This will help the audience become more involved in the film narrative and exaggerate the emotions that will be conveyed.

We will also use points from reviews of other films, in this case The Grudge. As quoted above "What makes it scary is the way the ghost is presented (Kayako Fuji) is presented. Those Eyes." shows that we need to focus on how we use make up for the threat in our horror film. We will also put a lot of enthuses on the eyes so they stand out in low light.