I feel we targeted our audience well by follow the conventions that we found present in the other horror films that we researched. By using the young actor we will successfully market our film to the younger side of the target audience as they will be able to relate to the age of the main character in the narrative. The mise en scene will also be typical of somebody from the younger part of our target audience (Decorated like a stereotypical innocent 'blonde' girls room would be). We also used an innocent threat that the target audience would have present previous in their life, in this case a child's toy clown. We got the inspiration for this from the film 'Poltergeist' as a clown doll is featured various times to frighten the small girl.
We researched our target audience well as our audience audience feedback agrees that it should be a film aimed at both genders and would have a 15 rating. We decided as it would be a film marketed to both genders as the male audience would be drawn in by the generic conventions of the character we used and the female audience would be able to find the film more frightening as they would be able to empathize with the victim as she becomes trapped in her house by the clown 'entity'.
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